What one share of Harley-Davidson holds
Harley-Davidson was founded in 1903. Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson® motorcycle business from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Inc. became publicly held.
Harley-Davidson’s numbers from its SEC filings, divided by its shares. Results cover the last 12 months to 2026-06-30; the balance sheet is as of 2026-06-30.
| Sales | $37.27 |
|---|---|
| Profit | $1.78 |
| Capex (buildings and equipment) | $1.17 |
| Free cash flow | −$1.17 |
| Dividends | $0.73 |
| Cash and investments | $18.22 |
| Debt | $21.55 |
| Book value | $29.78 |
Per share by fiscal year
| Year | Sales | Profit | Capex | Free cash | Dividends | Book value |
|---|---|---|---|---|---|---|
| 2007 | $24.60 | $3.74 | $0.97 | $2.23 | $1.06 | $9.51 |
| 2008 | $25.43 | $2.80 | $0.98 | −$3.57 | $1.29 | $9.03 |
| 2009 | $20.56 | −$0.24 | $0.50 | $2.12 | $0.40 | $9.00 |
| 2010 | $20.70 | $0.62 | $0.73 | $4.23 | $0.40 | $9.37 |
| 2011 | $22.61 | $2.55 | $0.80 | $2.96 | $0.47 | $10.50 |
| 2012 | $24.34 | $2.72 | $0.82 | $2.67 | $0.62 | $11.31 |
| 2013 | $26.33 | $3.28 | $0.93 | $3.43 | $0.84 | $13.68 |
| 2014 | $28.61 | $3.88 | $1.07 | $4.20 | $1.10 | $13.73 |
| 2015 | $29.43 | $3.69 | $1.28 | $4.12 | $1.24 | $9.96 |
| 2016 | $33.21 | $3.83 | $1.42 | $5.09 | $1.40 | $10.92 |
| 2017 | $32.66 | $3.02 | $1.19 | $4.62 | $1.46 | $10.97 |
| 2018 | $34.33 | $3.19 | $1.28 | $5.96 | $1.48 | $11.11 |
| 2019 | $33.98 | $2.68 | $1.15 | $4.35 | $1.50 | $11.83 |
| 2020 | $26.34 | $0.01 | $0.85 | $6.80 | $0.44 | $11.27 |
| 2021 | $34.43 | $4.19 | $0.78 | $5.52 | $0.60 | $16.63 |
| 2022 | $38.53 | $4.96 | $1.02 | $2.66 | $0.63 | $19.91 |
| 2023 | $40.22 | $4.87 | $1.43 | $3.77 | $0.66 | $23.86 |
| 2024 | $39.21 | $3.44 | $1.49 | $6.56 | $0.69 | $25.48 |
| 2025 | $36.89 | $2.79 | $1.27 | $3.42 | $0.72 | $28.13 |
Common questions about Harley-Davidson
How much does one share of Harley-Davidson earn?
Over the last 12 months, each share of Harley-Davidson earned $1.78 of profit on $37.27 of sales, keeping about 5¢ of every $1 (profit margin).
Does Harley-Davidson pay a dividend?
Yes. Harley-Davidson paid $0.73 per share in dividends over the last 12 months, and it paid a dividend in every year from 2007 to 2025 in StockSlicer’s data. That’s about 41¢ of each $1 of profit (payout ratio).
What is Harley-Davidson’s book value per share?
Harley-Davidson’s book value is $29.78 per share: what would be left for each share if it sold everything at the values on its books and paid every debt, as of June 30, 2026.
How much cash and debt does each share of Harley-Davidson have?
Each share of Harley-Davidson has $18.22 of cash and investments and $21.55 of debt, as of June 30, 2026.
What is Harley-Davidson’s free cash flow per share?
−$1.17 per share over the last 12 months. Free cash flow is the cash left over after spending on buildings and equipment.
How has Harley-Davidson’s profit per share changed over time?
Profit per share went from $3.74 in 2007 to $2.79 in 2025, shrinking about 1.6% a year (adjusted for stock splits).
Has Harley-Davidson bought back shares?
Harley-Davidson’s share count fell about 51% from 2007 to 2025. Through buybacks, each remaining share owns a bigger slice of the company.
From its SEC filings. For education only, not investment advice. New to these words? See the StockSlicer glossary.